Existing touchup products offered at the time to the industry and to everyday car owners were tedious to use and their application required a great deal of patience and skill, making a professional looking repair difficult to achieve. Little to no support was provided in the everchanging industry to tackle the many new three stage color’s being introduced to the market.  The introduction of and wide acceptance of tri-coat pearl colors created an opportunity for Dr. ColorChip to develop a product that would allow professional chip repairs to be made on these tri-coat colored vehicles and the many other colors coming into the market.   Dr. ColorChip recognized the need for a product that was simple in design that would allow the individual the ability to make professional looking repairs to their everyday car quickly and easily.  Over the course of the first several years toiling over cars at the Dealership lots,  and after a good bit of old fashioned garage chemistry and elbow grease,  the Dr. ColorChip commercial brand was making great strides and was beginning to get noticed. Its reputation and name brand quickly became recognized as the go-to commercial product used at dealerships around the United States.